Digital Marketing, Online Marketing, and Internet Marketing are all interchangeable terms.
Under this umbrella are email marketing, Customer Relationship Management (CRM), email automation and the components of the Alphabet Soup below.
SEO | SEM | SMM
Leave the Alphabet Soup to us. Digital marketing is a living, breathing process that once implemented, should be maintained at some level. Let us manage the digital marketing alphabet soup so you can concentrate on your business.
SEO
= Search Engine Optimization. It’s not enough anymore to build a website and be done with it. Our Web Design team only builds websites that are device responsive and SEO optimized. There are additional things we do and tactics we implement, to make sure your site is accessible to search engines, helping you to achieve a better ranking in search engine results organically.
A common misconception is that to show up on the first page of Google search results, you need to pay Google for advertising. Depending on your business, this may or may not be the case. There are things than can be done to help improve your position in search engine results that are organic and have nothing to do with advertising with Google.
SEM
= Search Engine Marketing; the most popular is the familiar Google Adwords. But before diving head-first into Adwords, we feel that monitoring what your competition is doing online is critical to your SEM success.
SMM
= Social Media Marketing. You’d be amazed at the success people are having with Facebook advertising campaigns. Depending on your business and target, this might be a good fit for you. Twitter is, hands down, one of the best vehicles for B2B marketing and promotions. Once we know your goals, we’ll figure out the best social media marketing strategy for your company.
Also see our Internet Marketing Services
